It's been three years since Alexa Chung conceived the idea to start her own fashion line, ALEXACHUNG. It's a natural fit considering she's already had a Mulberry bag named after her and her own sell-out collections with AG jeans and Marks & Spencer, and now, it's finally here!

Alexa debuted her fashion collection in front of friends and select press last night at the Danish Church of Saint Katharine in London’s Regent’s Park. Daisy Lowe, Pandora Sykes, Veronika Heilbrunner, Tallulah Harlech, Pixie Geldof, Amber Anderson, Jean Campbell, and Laura Bailey all showed up to show their support.

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